Home Selling Process


Austin Home Selling Process

Sell Your Austin Home Quicker, For More Money

We are experts in working with home sellers in the greater Austin, Texas area! There are many tasks involved with preparing an Austin home for sale, culminating with a successful closing. We know you are looking for the highest price, a prompt closing and a smooth, seamless transaction—that is what we are here to provide. We are experts in handling all the details such as getting your home ready to sell (staging), proper Austin home pricing, marketing and advertising, financing details, survey issues, title complexities, contract negotiation and closing.

Through years of training and experience, Dochen REALTORS is able to offer Austin luxury home sellers a level of expertise, uncompromising service, and sophistication in selling premier properties. Our innovative approach to marketing strategies is designed to provide you with maximum exposure in the Austin market. Carol Dochen is a proud member of the Institute for Luxury Home Marketing, and through this network of top-producing Realtors® is able to provide an unparalleled level of service.

Step 1 – Meeting and Planning

We pride ourselves in spending the time to get to know you. We listen to you, learn about your goals and discuss with you how to price to your home. We know the neighborhoods, amenities, and schools, and understand how your unique home fits in the market. Next, we discuss the current market for the neighborhood, looking at the houses for sale and review the sales from the last several months. Taking that information, together we will strategize on the best pricing for your house. Your input is important to this process. At this meeting, we will provide you with an estimate of your closing costs and approximate net proceeds from the sale.

Step 2 – Home Staging

Staging involves preparing a home to sell by highlighting its advantages and eliminating the home’s possible sources of objection in order to aoppeal to the broadest number of buyers possible. A successful and well-executed staging can result in a quicker sale for more money than expected. US Research has shown that home staging can reduce a listing’s time on the market by half and could bring an increase of 10-15% higher selling price versus an empty home or unstaged home. Home staging is more than just decoration, un-decorating or decluttering—it’s strategic marketing.

Your house will sell for more money and faster if your home looks its best. In preparation for sale there are many things you need to do including changing your air conditioning filters, getting the air conditioning/heating system serviced by a professional, replacing light bulbs, and do general house cleaning including windows, lawn and gutters. Place personal hygiene items out of sight and have your best bath towels in the bathrooms.

Often times “staging your home for success” involves de-cluttering, rearranging furniture, repainting, re-carpeting, and improving the curb appeal from the street. Trimming trees and bushes and putting fresh mulch in the flower beds can really dress-up the house. We are ruthless in our pursuit of excellence to show your home to its best advantage and will present you our ideas on how to make your home show well. We may even bring in a professional designer to assist us!

Step 3 – Concierge Services for You

When we begin working with you, we will discuss ways to show your home to its best advantage. We may make suggestions on ways for you to update or freshen-up the house. Often simple, low-cost improvements can help you get a better price and a shorter amount of time on the market. The final decision whether to make any changes in your home, of course, rests with you. We will respect your wishes regarding any choices you make. If you choose to implement any changes, we are happy to provide contact information for you of reliable contractors who will get the job done. Additionally, we can make arrangements for these services, if you desire that assistance.

For instance, if you need to relocate to your new city prior to your home going on the market, we are happy to work with contractors in your absence to make your desired changes. Of course, we will be in touch with you every step of the way and follow your instructions. Our goal is to be the best resource for you and to help you in any way we can. Also, should your home require repairs after the buyer’s home inspection has taken place, we will help you facilitate getting those repairs done. These are just two examples of the many ways we can assist you.

Step 4 – Background Materials

Marketing your Austin home begins with gathering and preparing the paperwork. Hopefully, in your files are the existing survey, previous inspection reports and an appraisal. We can used those materials in the “Home Book” to help give the potential buyers a very complete view of your home. We would like for you to create a list of improvements you have made to the house with the approximate dates listed. We will help guide you through completing the Austin Board of Realtor’s Seller’s Disclosure Statement. Any insurance claims you have made will need to be listed. Home buyers want to know all the details you can provide about your home.

Step 5 – Promotion, Promotion, Promotion

Our professional photographer will take photographs of your home and create a computerized virtual tour of your property to be used in our printed marketing and on-line marketing efforts. We employ various vehicles to promote your property including our website, caroldochenrealtors.com, Austin HomeSearch.com, Realtor.com,  Craigslist.com, and Google.com. Electronic promotional brochures are emailed to all the Realtors® in Austin, introducing your home to them. We also employ various print advertising venues including the Austin American Statesman, Westlake Picayune, The Austin Chronicle, West Austin News, and the Austin Business Journal. The style, size, and price of your home will dictate how we customize our marketing efforts to best serve you.

Step 6 – During the Home Marketing Process

Your home sale may occur in a few days or a few months, depending on the sales market, time of year, and target pricing strategy. We will provide you with feedback from Realtors® and potential buyers through our HomeFeedback.com system. We will list your home on ACTRIS, the Austin Multiple Listing Service and try to ensure that only qualified potential buyers see your home. We will conduct Open Houses on select weekends to attract a wide customer base. Additionally, we will host a Realtor®-only preview of your home.

Step 7 – Contract to Close

Negotiating on your behalf is our strong suit, with your approval at every step of the way for the best price, terms and conditions of the sales contract. The contract usually has a seven-to-ten day option period, during which the home inspection is done and repairs are negotiated. Title work, survey, mortgage, and insurance arrangements will then be completed. Closing will take place at a title insurance company typically within thirty days after all the contract details are completed.

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